On cold winter mornings, the little hands that grow up on the streets face more than just the chill. They face uncertainty, neglect, and a daily struggle for survival. From this reality was born “Ushnota”, a winter clothing distribution initiative dedicated to street children, driven by compassion and responsibility.

At TAD Group, we believe that progress is incomplete unless it includes the well-being of the community. True warmth is not defined by clothing alone, it begins with humanity. Guided by this belief, Ushnota was created as part of our ongoing commitment to social responsibility.

On 22 December 2025, TAD Group, in collaboration with our wardrobe partner KLOTHEN, organized a winter clothing distribution program for street children. The initiative aimed to provide essential warmth during the harsh winter season while offering care, dignity, and reassurance to those who need it most.

Ushnota was not only about distributing winter wear. It was about standing beside these children, sharing smiles, and reminding them that they are seen and valued. Every jacket handed over carried a message of hope, care, and belonging.

We strongly believe that meaningful change starts from within.

If we change, Bangladesh changes.

With this belief, TAD Group remains committed to creating initiatives that contribute to a more compassionate and inclusive society.